Opinion

Equalo, VR, and Innovative Marketing Tactics

Anybody that reads me knows that I like to write quite a bit about technology, business, music, and the intersection of the three when I can. This is fitting, I think, because it seems that technology changes quicker than music trends do, and lately has actually defined them. Soft synths are used in like, nine out of ten pop songs nowadays (don’t actually quote me on that), and mixed with digital DAWs have enabled anybody with enough drive and the money to get ahold of them to make music like the professionals–and that is actually where our story begins…

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