Opinion/Thought-Pieces

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Equalo, VR, and Innovative Marketing Tactics

Anybody that reads me knows that I like to write quite a bit about technology, business, music, and the intersection of the three when I can. This is fitting, I think, because it seems that technology changes quicker than music trends do, and lately has actually defined them. Soft synths are used in like, nine out of ten pop songs nowadays (don’t actually quote me on that), and mixed with digital DAWs have enabled anybody with enough drive and the money to get ahold of them to make music like the professionals–and that is actually where our story begins…

Filmfort | “Rita” Shines Light on Boise’s Refugee Community

Filmfort’s presentation of Rita on Wednesday brought an impressive crowd that truly showed Boise’s support for the refugee community. This was a beautiful thing to witness, especially after President Trump’s recent travel and immigration ban that stops refugees from seven Muslim countries from entering the United States. Even though Idaho’s[…]

Business vs. Art: Defining Success and Finding Balance

Art vs. Business. The contention has been called the eternal conflict of the art practitioner and represents a paradox I see all the time, either in my own artistic ventures or in other artists’ that I’m surrounded by.

The key to success seems to lie in the answer to the question: How do you market your art without risking artistic authenticity? How do you sell without selling out? I’ll disclaim right now that I don’t have a concrete answer–but I don’t think that anybody does. This is because there’s a natural tension between expressing oneself completely, critics and consumers be damned, and creating a piece to fit a mold.

New Music Monday | An On Bast

Historically music has progressed through experimentation and this era is no different. An on Bast (Anna Suda) has been able to capture experimentation at its best. She was hand picked out of thousands to participate in the Red Bull Music Academy Edition and has a really underground techno, but melodic vibe.[…]